2x dad. Designer. Builds things for fun. Fishes poorly.

I’m Fredrik Zirath, and I design digital products. For 18+ years I’ve worked across e-commerce, and B2C and B2B SaaS.

Today I'm an independent product designer. Past and present clients include Baymard Institute (opens in new tab), & Other Stories (opens in new tab), Looklet (opens in new tab), and Victor Vaissier (opens in new tab).